Health and Fitness Blog

Lose an Average 4lbs and 5.6 Inches in 4 Weeks

Great Neck, NY and Sarasota, FL (PRWEB) May 28, 2008 — Dozens of moms across the country logged a collective 5,095.8 miles in the Nation's first “Love the Challenge” stroller-fitness event. Co-sponsored by Strollometer® - the world's first speedometer/odometer for strollers, and Baby Boot Camp® - the nation's premier stroller-fitness program, the 4-week event challenged moms to achieve their post-pregnancy weight loss goals. On average, participants during the event lost an average of 4 pounds and 5.6 inches.

“We salute the commitment and enthusiasm of all the Love the Challenge participants,” said Adi Weber, President and Co-founder, Strollometer. “This event demonstrates that the combination of the Strollometer technology, the Baby Boot Camp exercise regimen and a little determination, can get new moms back in just a few weeks. And what’s more, the routine encourages moms to bond with their newborn babies while losing weight and getting in shape.”

''Moms posted success stories across the country,'' said Kristen Horler, CEO and Founder, Baby Boot Camp. “One Mom from Eugene, OR went from a size 16 to a size 12, a loss of 13 inches. And Moms in Winter Park, FL lost 6.75 inches each. Strollometer is Baby Boot Camp’s partner not only for this event, but also as the preferred vendor in our national network of franchises. With this partnership, we’re not only helping moms realize real weight-loss success, but we’re also giving them a way to document and build upon their progress.”

About Strollometer®
The Strollometer is a mom-invented eight function wireless speedometer/odometer designed to strap onto any baby stroller. Functions include current, average and maximum speed (mph/kmh), trip and daily distance, trip and real clock times, and ambient temperature (F/C).

Since its introduction in September 2006, The Strollometer has won numerous awards, including the prestigious 2006 JPMA Innovation Award and an iParenting Media Award. It has also received press raves from the New York Times, Shape Magazine, Parenting, Parents, Cookie, and American Baby among others. Urban Baby and iVillage have also listed the Strollometer as among their favorite Baby Gadgets of the year.

The Strollometer can be found at REI stores and online at many retailers including Target.com, giggle and joggingstroller.com. For more information, visit www.strollometer.com.

9 Months Up, 9 Months Down, LLC - makers of The Strollometer - was formed in 2005 by Adi and Dan Weber of Great Neck, NY. The company is dedicated to developing innovative fitness products that address the needs of women both during and after their pregnancies.

About Baby Boot Camp®
Baby Boot Camp was founded in 2001 to meet the physical, emotional and logistical fitness demands of new parents. Classes combine strength-training exercises with cardiovascular drills. Pilates, yoga and abdominal exercises are also incorporated to help improve core strength and posture. Participants are encouraged to bring strollers, which are equipped with resistance tubes and used as an integral part of the workout. All Baby Boot Camp classes follow the guidelines set forth by the American College of Obstetrics and Gynecology and the American Council on Exercise. Since its founding, Baby Boot Camp, LLC has expanded its program through franchising and licensing. Today, Baby Boot Camp is available at more than 300 locations in 26 U.S. states, as well as throughout Canada and Australia. To learn more about Baby Boot Camp, please visit www.babybootcamp.com.

Contacts:

Strollometer
Adi Weber   
adi@strollometer.com
516-684-9804   

Baby Boot Camp
Steve Sost
steve@mayr.com
201-291-9800
888-688-6297

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In a state where childhood obesity is particularly acute, the Indiana Association for the Education of the Young Child featured Doreen Bolhuis, founder of GYMTRIXTM. Bolhuis is a nationally recognized physical education professional, as well as the creator of GYMTRIXTM which is based on her 30 years of knowledge and practical experience.

Grand Rapids, Mich. (PRWEB) May 28, 2008 — In a state where childhood obesity is particularly acute, the Indiana Association for the Education of the Young Child featured Doreen Bolhuis, founder of GYMTRIXTM. Bolhuis is a nationally recognized physical education professional, as well as the creator of GYMTRIXTM which is based on her 30 years of knowledge and practical experience.

“We must seriously address obesity now. Sedentary children become sedentary adults. The time to learn skills for life-long health is infancy and childhood,” Bolhuis states. “If children do not develop motor skills, kinesthetic awareness, coordination and agility at a young age they are disadvantaged when faced with the challenge of physical participation.”

Bolhuis challenged Indiana educators to action. This is also important because the National Association for Sport and Physical Education has released new guidelines for physical activity for infants and toddlers. Bolhuis explained the concept of “physical literacy,” which is a comprehensive set of physical skills to engage in any physical activity. “It is our responsibility to create a planned curriculum for children because moving well increases the quality of life, improves motor skills, burns calories and stimulates new brain connections. Children become participators, not spectators” said Bolhuis.

The benefits of physical literacy are clear; physically it lowers blood pressure, improves immune function, and improves bone density. Cognitive benefits include; enhancing brain connections, developing new brain connections, problem solving and critical thinking. Physical literacy also improves your child's social skills affecting their confidence levels, understanding skills, and overall independence. Emotional benefits include; new experiences that are rewarding, the release of brain enhancers, experiencing joy, and developing courage.

Just a few years ago, Indiana ranked third in the nation for incidence of childhood obesity, according to the Centers for Disease Control and Prevention. The CDC also reported that Indiana students were significantly below the national average in daily participation in physical activity. Childhood obesity has extensive personal health consequences and significant financial implications.

“Childhood habits equal life-long patterns” said Bolhuis. She encouraged teachers, parents and caregivers to help children, “Get active. Get sweaty. Get in the game.”

GYMTRIX is a trademark of FitSmart Productions, LLC. For more information please visit www.gymtrix.net. Or find more information at www.howtopreventchildhoodobesity.com

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WorldMed Assist, a medical tourism company, found an affordable solution when Washington coast resident Allen Miller learned he needed his gallbladder removed. Because Miller had Hepatitis C, he'd been uninsurable for the past six years. WorldMed Assist hooked him up with Dr. Jorge Zavala Ruiz at Hospital Angeles in Mexico, which saved Miller 70% of what he'd have likely spent in the US.

Seaview, WA (PRWEB) May 28, 2008 — WorldMed Assist, a medical tourism company, found an affordable solution when Washington coast resident Allen Miller learned he needed his gallbladder removed.

When Allen Miller heard that gallbladder surgery was the solution to the abdominal pain he'd endured for two months, his resentment at being classified as uninsurable took on new life. Six years earlier, he'd quit a job with employer-provided health insurance, and discovered when trying to get his own private-pay plan, no one would cover him because he had Hepatitis C. When he learned his surgery, a cholecystectomy, would run at least $20,000, he hit the Internet to learn how to become a medical tourist.

“I had friends who'd gone abroad for dental work, so I thought, 'Why not see something of the world while having this surgery!' I could afford to have the surgery in the U.S., but I knew I could get it done elsewhere for a lot less. I got on the computer, and right away found WorldMed Assist. I contacted them, and two weeks later, I was on a plane with my wife, headed for gallbladder surgery at Hospital Angeles in Tijuana, Mexico.” Miller had looked at options for the surgery in Belgium, Turkey and India, but because he and his wife run a Bed and Breakfast, they needed the shortest trip possible.

Both Miller and his wife recently retired from dual careers as medical technicians, so when WorldMed Assist set them up on a conference call with his surgeon, Dr. Jorge Zavala Ruiz, they knew what questions to ask. “That call was very helpful,” he said. “We got all the answers we needed and felt this was the right decision. The total cost for all my medical bill plus travel and hotel for my wife and me was around $6,000–a savings of 70%. The price included a liver biopsy to get the latest information on my Hepatitis C situation.

“Not only was the cost of my surgery significantly lower, WorldMed Assist got us great rates on travel and lodging. When my wife researched plane tickets, the best deal she could find was $1000 for two. WorldMed Assist got us both tickets for $400,” said Miller.

On May 5, the Millers flew to San Diego. A driver from Hospital Angeles picked them up at the airport and drove them across the border. “He spoke English well, and told us all about his family,” said Miller.

Miller was impressed with the hospital. Built just two years ago, everything was state of the art, and scrubbed and polished. He liked that every patient had a private luxury room.

The morning after his arrival, he was wheeled away for his gallbladder surgery and discharged two days later. “We were driven back across the border to check into a San Diego resort for three relaxing days before heading home,” he said.

Just two weeks after surgery, he reported in to WorldMed Assist, “I'm off to our cabin by Ranier National Park to go hiking. Boy, do I feel good about the experience.” His wife is now looking to have WorldMed Assist arrange cosmetic surgeryin Mexico, again at Hospital Angeles. “Medical tourism is a good option for anyone who can't get insurance,” Miller said. “Thanks to WorldMed Assist, I rolled the dice and got a seven.”

About WorldMed Assist
Experts in medical tourism, WorldMed Assist's mission is to improve lives by helping patients receive high quality medical treatment abroad at affordable prices. WorldMed Assist (http://www.worldmedassist.com) coordinates and simplifies every aspect of medical care and travel. Waiting times are virtually eliminated, track records are proven, and facilities are state-of-the-art.

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The Kate MacIntyre Foundation is proud to announce the launch of its website katemacintryefoundation.com as it seeks to increase the awareness of lung cancer in non smokers.

Charlotte, NC (PRWEB) May 28, 2008 — The Kate MacIntyre Foundation is proud to announce the launch of its website katemacintryefoundation.org as it seeks to increase the awareness of lung cancer in non smokers. With the reach of this site, the foundation hopes to support lung cancer patient advocacy, encourage clinical research trials, mentor young professional women interested in a health care profession and raise money for this important efforts.

Lung cancer is the most common type of cancer and number one cancer killer in the United States; more Americans die from lung cancer each year than breast, prostate and colorectal cancers combined. More than 80 percent of lung cancer cases are attributed to smoking, according to the American Cancer Society. That means that one of every five cases involve patients who do not smoke. Actress Dana Reeve, a non-smoker, brought national attention to lung cancer in those who never smoked and was a strong advocate until her death in 2006.

Kate MacIntyre, a respected community leader in Davidson, N.C., also was a non-smoker whose lung cancer was diagnosed in 2005. Though Kate lost her battle in October 2007, “she has a legacy; she always wanted to go on for others to have education and empowerment with knowledge and support when dealing with cancer,” said Tammy Allred, one of the nurses who offered support and care to Kate.

Peter Macon, who co-founded the Kate MacIntyre Foundation with his wife shortly before her death, says: “With a website and online presence, we gain the ability to reach people beyond the greater Charlotte area and the Carolinas. We can help people to learn about cancer's number one killer and how they can help support those who are living with the disease. This is what Kate wanted.”

Through fundraising initiatives and online philanthropy, the foundation hopes to establish a network mentoring program for young women interested in patient advocacy careers, to offer financial support to the Lineberger Cancer Center of the University of North Carolina targeted at early diagnosis of lung cancer, and to develop advocacy programs for clinical trials and early diagnosis.
   
For more information about the Kate MacIntyre Foundation or how to make a donation, please visit www.katemacintyrefoundation.org

For more information
Peter Macon
pmacon @ maconassociates.com
704-895-8955

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LONG BEACH, Calif. (Business Wire EON/PRWEB ) May 28, 2008 —
Human Touch®,
the leading brand of high-performance, design-oriented massage
chairs for today’s modern and traditional
living spaces is proud to congratulate their brand ambassador and member
of its Wellness Council PGA Pro Golfer, Tim Clark, on his 2^nd
place finish during this Memorial Day weekend’s
62^nd Crowne Plaza Invitational at Colonial
Tournament in Fort Worth, TX.

The Tournament, held May 19-25, saw Clark make final round birdies at
holes 16 and 17 to move into a tie with eventual winner Phil Mickelson
heading into the final hole of regulation where Mickelson sealed the
one-shot victory with a nine-foot birdie putt. Clark finished in a
second place tie at 13-under par after four rounds.

Recently signed to a multi-year endorsement agreement by Human Touch,
Clark was chosen by Human Touch as brand ambassador for its massage
chairs because of his first-hand understanding of the benefits of
incorporating massage into a daily routine. Clark credits his own speedy
recovery from back and neck injuries to his ability to retreat daily to
his Human Touch massage
chair and continues to use his massage
chair daily.

“After helping in my recovery from a back and
neck injury, the biggest benefit in owning a Human Touch chair has been
that it allows me to maintain my body from home. The chair’s
versatility, comfort, endless massage programs and ability to target any
area of my back is great while blending seamlessly into my living room,” says
Clark. “Through the years I have used a
massage therapist to maintain my body from the rigors of professional
golf. Owning a Human Touch Massage
Chair has allowed me to get the same results in my home any time I
need it, whether it’s two in the afternoon or
two in the morning.”

As a part of the multi-year partnership, Clark will appear in Human
Touch print advertisements, and participate in select Human Touch
corporate communications activities. He will also serve as a consultant
to Human Touch as it relates to incorporating massage into the everyday
lifestyle of today’s recreational golfer and
will make various appearances at Trade Shows as well as participate in
product demonstrations, media interviews, photography shoots and
endorsements of Human Touch chairs and products on his personal
website.

“Human Touch is proud to have played a role
in Tim’s strong return from his back and neck
injuries sustained earlier in his career,”
said Rich Jorgensen, CMO of Human Touch. “As
someone who clearly understands the importance of daily massage, he is
just the person to help us expand awareness among the nearly 30 million
recreational golfers, as well as everyday consumers, of the many health
benefits offered by Human Touch massage chairs and the importance
of incorporating massage
into everyday life.”

About Human Touch®

Human Touch®, the U.S. market leader of
premier robotic massage products, offers advanced technology and designs
for consumers seeking to incorporate health and wellness into their
everyday routine. Appealing to back pain sufferers, sports enthusiasts,
and those looking to relax from today’s hectic lifestyles, Human Touch®
delivers high-quality Robotic Massage^®
chairs, zero-gravity recliners, and other massage products that are
generations ahead of the competition. Human Touch®
currently sells products to back care specialty stores, fine furniture
stores across the country, on-line at www.humantouch.com
as well as international retailers and distributors in more than 48
countries worldwide.

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Online retailer Simply Perfect Gifts offers internet shoppers high quality men's gift sets designed by theme to uniquely address the individuality of each man. Gift sets are designed by theme according to personality, leisure interests, and lifestyle needs giving shoppers more to consider and the opportunity to make a more memorable impression when they give a gift.

(PRWEB) May 28, 2008 — Simply Perfect Gifts, www.simplyperfectgifts.com, designs themed gift sets exclusively for men by taking the ordinary out of gift giving and replacing it with unique style and distinction. Themed gift sets, called Distinctive Gift Sets, reflect the man for the individual he is and always contain practical elements he will use. Gift sets designed by theme, show more thought and effort for every special man and important occasion as well as originality.

“We understand how much men appreciate gifts of functionality and practicality when it comes to their interests and lifestyles. Our goal is to provide truly great gift experiences for our customers and the special men they are shopping for,” said company spokeswoman Lynn Feltner.

The marketplace is ready for a new concept in men's gifts. Until now, gifts for men have lacked imagination, creativity, and selection. Savvy and sophisticated shoppers today want something different. Customers begin by considering the man they are shopping for by choosing a theme such as golf gifts, grilling gifts, wine gifts, outdoors gifts, eco-friendly gifts, and others. Simply Perfect Gifts has done the shopping for its customers, offering the ultimate convenience when shopping for men's gifts. The company's Distinctive Gift Sets are designed, wrapped and shipped–all just an easy click away for online shoppers. Broad selection of themed gifts are ideal for all men's occasions including men's gifts for Father's Day, men's birthday gifts, anniversary gifts, graduation gifts and more. When customers give a Simply Perfect Gift, they give a gift they are proud of and are confident that it's something their special man will love to get.

Simply Perfect Gifts offers shoppers valuable services and programs. On its home page, shoppers can utilize a Gift Reminder service, a highly beneficial means of tracking the dates of important occasions and receive gift reminder messages in advance. This automatic date tracking service alerts a shopper prior to the occasion, thereby avoiding last minute panic and saving on potential express shipping fees. For more detailed information, visit http://www.simplyperfectgifts.com/gift-reminder.html

Also available via the home page, are sweepstakes and loyalty programs designed to reward customers. By registering in the company's Birthday Club and Customer Rewards program, customers enter for their chance to win in a monthly drawing, and enjoy a savings of 10% off their purchase, respectively. For more detailed program information, visit: http://www.simplyperfectgifts.com

“Gift cards are an era whose time has come and gone. They have become tired, thoughtless and overdone, often going unused and unenjoyed by the recipient.” continues Feltner. “At Simply Perfect Gifts, we go far beyond the typical by creating fresh gift ideas when it comes to gifts for dads, husbands, grandpa, fathers-in-law, brothers, and all the important men in our lives. There is something special about tying it all together with a theme that says 'I know you and you matter'. ”

Simply Perfect Gifts and Distinctive Gift Sets are registered trademarks of Simply Perfect Gifts, LLC.

About Simply Perfect Gifts:
Simply Perfect Gifts specializes in creating Distinctive Gift Sets for Men designed by theme for every man and every occasion. Its mission is to elevate the gift giving experience by creating a strong personal connection between the gift giver and gift recipient for a lasting impression.

Contact:
Marlena Djukich
Director of Public Relations
Simply Perfect Gifts
408-607-4157
http://www.simplyperfectgifts.com

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Featuring a 1.5 mile down-stream swim in the New River, a 7 mile trail run scaling the epic Gorge, and a 10 mile single-track mountain bike segment, the 8th Annual XTERRA ACE Big Canyon Triathlon will take place Sunday, June 1, 2008 at ACE Adventure Resort in Oak Hill, West Virginia.

Oak Hill, WV (Vocus/PRWEB ) May 28, 2008 — An integral race in the XTERRA America Tour sanctioned by USA Triathlon, the Big Canyon race traverses the spectacular New River Gorge. The event begins with an invigorating and unique down-stream swim in the New River. At the old site of the once famous Dun Glen Hotel, the competitors will begin a 1,000 foot climb out of the Gorge. The seven to eight mile run meanders over single-track trails and forest service roads passing through and around abandoned coalmines and tiny towns that once lined the river. The final segment is a fast, single-track course on some of the most technical and scenic trails in the East including the infamous steep descent found on Rigormortis Trail. Age classes in male and female divisions are available.

A much anticipated stop on the series circuit, ACE Adventure Resort provides a combination of technical course components, spectacular scenery, a unique swimming stage and a complete line-up of facility amenities. Event Coordinator Jeff Walls explains, “The cooperation for agencies and river users is unprecedented for this event. We have a volunteer crew for all stages including many river professionals who donate their time to the downstream swim segment on the New River. The power of the river invigorates the participants and starts the race off with an adrenaline shot!”

Representatives from 10 states have participated in past XTERRA events, at ACE. Based on racer feedback from previous events, Walls points to trail upgrades and the addition of a more complex biking segment as 2008 improvements.

In addition to race activities, participants are invited to an open course practice on Saturday, May 31st. A special pasta dinner at ACE’s Lakeside Dining Lodge is available for racers and their families for $5.00 per person. Lodging at the event site includes chalets with hot tubs, cabin tents with beds, primitive camp-sites, bunkhouses and group tents, along with full service RV hookups and shower houses. Advanced reservations are recommended, and camping is FREE to the race athlete.

Special thanks go to our 2008 key sponsors: Coca-Cola, Dasani, Chase, XTERRA Wetsuits, Coors Light, GU, XTERRA Gear, General Ambulance, iplayoutside, Rodale, Crook Brothers, QBP, Corley Distributing, and IJ. An awards ceremony will take place at the conclusion of the race.

Pre-registration is available via mail, fax or phone by contacting ACE Adventure Resort at PO Box 1168, Oak Hill, WV 25901; 800-787-3982; FAX 304-469-3053. Participants can register online at Active.com On-site registration is available on Saturday, May 31st between the hours of 12 Noon and 6 PM. No race day registration is available. Free t-shirts are given to the first 100 registered racers. Camping at the Adventure Resort and a burrito lunch on race day is free to registered participants. All contestants are automatically entered for free drawings. Updated race information can be found at Aceraft.com.

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Chiropractor and Fenzian & ART practitioner points to need for fit muscles for lower back stabilization.

Irvine, Calif. (PRWEB) May 28, 2008 — Low-back pain is a common problem for millions of Americans, and, today, Dr. Vasili Gatsinaris, founder of Irvineʼs Next Level Wellness Center, offers some advice that will help many pain sufferers. Gatsinaris says to exercise the back by working two key muscles. By literally getting off their gluteus maximus,ʼ people who suffer from low-back pain that was not caused by trauma can improve their quality of life.

“In my experience, low back pain is one of the most common causes of disability reported in and out of the workplace,” says Gatsinaris. “An all too familiar scenario is that a patient wakes up one morning unable to move and can't figure out what caused the low back pain.”

According to numerous studies in the past decade, there has been a dramatic increase in the number of adults suffering from low back pain. Gatsinaris' experience is in keeping with the findings of these studies. He suggests we are too sedentary.

Gatsinaris adds, “To say that low back pain is an epidemic in our society would be an understatement! Anyone who works at a desk on a computer, sits on a couch for long periods of time or drives in traffic for extended periods can develop low back pain.”

Gatsinaris cautions that there can be other causes of lower back pain, including disc herniations, abnormal discs, degenerative disc disease and sprains and strains. However, a majority of non-traumatic low back pain cases are a result of weakened low back muscles and scar tissue.

“In most cases, there are two common muscles of the low back that are the culprits.
When we sit, we relax and shorten a muscle known as the iliopsoas muscle. The iliopsoas, commonly known as the hip flexor muscle, attaches to the vertebrae of your lower back. When sitting for prolonged periods, this muscle becomes chronically shortened due to formation of scar tissue,” says Gatsinaris. “The other muscle, the gluteus maximus, is stretched while sitting. When this stretch is sustained, it leads to diminished neurological input causing weakness and atrophy.”

Gatsinaris recommends strengthening both the iliopsoas and gluteus maximus muscles for low back stabilization, stating that proper stretching and conditioning of these muscles may prevent low back pain. He adds that the best and safest way to get started is to consult with an exercise coach or personal trainer about specific stretches and exercises for these muscles, and, if the lower back pain problems do not resolve with proper stretching, Gatsinaris suggests consulting with a certified Active Release Technique (ART®) provider. ART is a medically patented soft tissue treatment protocol designed to reduce scar tissue formation and improve muscle performance.

“Getting active is truly the best way to alleviate non-traumatic lower back pain,” Gatsinaris adds. “However, seek the right help if you do get injured. New techniques, such as the Fenzian Treatment System® and ART are now being used to eliminate pain and speed healing. These combined with an active lifestyle could mean the end to low-back pain.”

The treatments available at Next Level Wellness Center are the latest, state-of-the-art methods. They include Active Release Technique, Active Isolated Stretching, Fenzian Treatment and Orthotic 3Dimensional Foot/Gait analysis.

About Dr. Vasili John Gatsinaris

Dr. Vasili Gatsinaris is a Southern California native who graduated with a Bachelor of Science degree in biology from the School of Biological Sciences at the University of California, Irvine. He received his Doctorate degree from Los Angeles Chiropractic College. Gatsinaris is one of 40 certified Fenzian Treatment System practitioners in the United States and one of three in Southern California. He is a certified Active Release Technique (ART) provider and is Active Isolated Stretching (AIS) certified. Gatsinaris has treated numerous professional, collegiate and amateur athletes. He is the founder of Next Level Wellness Center in Irvine.    

About Next Level Wellness Center

Next Level Wellness Center is local at 17811 Skypark Circle, Suite E in Irvine, Calif. 92614. Next Level Wellness also offers a Pilates studio, massage and personal training services. For more information visit www.nextlevelwellnesscenter.com or call 949-263-9003

NOTE: Fenzian and The Fenzian Treatment System are trademarks of Eumedic Ltd.

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National Health and Exercise Science Association to recognize the ACSM at annual meeting in Indianapolis for their outstanding contributions to the field of Health and Exercise Science. NHESA brings the health and exercise communities together so the industry as a whole can work as one to improve quality of life, increase life expectancy, and eliminate health disparities across all segments of the U.S

Indianapolis, IN (PRWEB) May 28, 2008 — The National Health and Exercise Association (NHESA) is recognizing the American College of Sports Medicine (ACSM) for their outstanding contributions to the field of Health and Exercise Science. The ACSM, a leader in the industry of sports medicine and exercise science, is at the forefront of positive growth and change within the industry. The ACSM has more than 20,000 International, National and Regional Chapter members, forming one of the largest sports medicine and exercise science organizations in the world.

The NHESA network consists of a group of individuals who recognize the importance of health promotion and are dedicated to proactive participation. NHESA is the nation's only organization devoted solely to forming one of the largest professional health networks in the health and exercise sciences, working to promote qualified students, proactive associates, professionals, business resources, health care providers, educational institutions, and organizations/associations in the industry. NHESA members are promoted as leaders in the health and exercise science industry and recognized for their professionalism and dedication to proactive health promotion.

NHESA encourages all health and exercise science students and professionals attending ACSM's annual meeting to support NHESA in strengthening the integrity of the industry, and bringing the community together for a greater cause. Complementary student and professional memberships will be available at booth 638 during the conference.

About NHESA:
NHESA, through a Health Promotion Action Initiative, in correlation with Healthy People 2010, brings together the entire health and exercise science community so the industry as a whole can work as one to improve quality of life, increase life expectancy, and eliminate health disparities across all segments of the U.S. More information can be found at National Health and Exercise Science Association.

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Physical therapy and marketing experts team up to create new Internet business to deliver products and services aimed directly at Babyboomers and Silver Surfers.

Fitchburg, MA (PRWEB) May 28, 2008 — New business Silver Age Surfers LLC has launched an Internet site that is a virtual store with products for assisted and independent living. Silver Age Surfers adds the availability of professional consultations - at no cost - aimed at delivering the best service to their customer- America's Babyboomers.

Silver Age Surfers is the brainchild of its founder Anne Hardy, a native of England. In the UK seniors are called Silver Surfers and they have been using shopping online for some time. “I thought, why not bring the same process, service and products to the U.S. Market,” said Ms. Hardy, Silver Age Surfers President. She continued, “The difficulty seniors experience in finding useful products to suit a specific need is the basis for our business. We wanted to work with babyboomers and to do it on a big scale. An e-commerce store enables us to do that. We have succeeded in bringing the personal service of the in-person shopping experience to the Internet; few companies have taken that extra step when working with babyboomers.”

Scott Peters, President and CEO of Datalis Solutions said, “Ms. Hardy has put together a business with a unique name and character all of its own. While the products they sell are available and geared towards the “Senior and Babyboomer Generation”, it's the ease of purchase and the personalized service that makes you want to continue to do business with them. In addition, Ms. Hardy has expressed expanding her Website with new and unique product offerings, and developing “Communities” of people who have the same interests and needs for their lifestyles. It doesn't get any better than buying from a company that has a vision, desire and commitment to its buyers.”

About the company:
Silver Age Surfers was created with one goal in mind: to become a valuable online resource for customers looking for the best in assisted-living devices, home-care products and durable mobility equipment. Silver Age Surfers was named after the many babyboomer aged UK Internet users, referred to as Silver Surfers. Silver Age Surfers is committed to providing an online experience that is easy for most inexperienced internet user. Learn more at www.silveragesurfers.com.

Media Contact:
Silver Age Surfers
Anne E. Hardy, President
Phone: (978) 353-0002
Email: ahardy @ silveragesurfers.com
Website: www.silveragesurfers.com

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